Social Media Optimization (SMO)

The main objective of SMO consists of enhancing brand visibility through profile management and optimized posting techniques and user engagement methods on various social media platforms. It includes:

  • Profile optimization (images, bio, links)
  • Hashtag strategy for better visibility
  • Post scheduling and consistency
  • Community engagement and interaction
  • The website generates more traffic flow when social media connects to it.

The goal centers on raising brand recognition and natural audience growth together with interaction levels.

Social Media Marketing (SMM)

The process of paid advertisement and campaign deployment on Facebook and Instagram and LinkedIn and Twitter platforms makes up the core of SMM. It includes:

  • Paid advertisement campaigns aimed at reaching relevant clients
  • Sponsored posts and influencer collaborations
  • Lead generation through social media
  • The implementation of retargeting methods for converting possible clients

The paid promotion aims to accomplish three objectives including driving website visitors, generating new leads and achieving conversion goals.

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